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The Sustainability Project
As the Director of Marketing for The Sustainability Project, I did an entire rebrand of the organization's visual identity. Additionally, I created social media content for Instagram and UI/UX for the website.
01.
To begin I searched through the previous branding materials the organization had used including posts, logos, and the previous website to gain familiarity with the brand and design language.
From there I collaborated with the President of TSP to gain a sense of the language they want the organization to be associated. With that, I created a moodboard to express this language visually.
Previous Materials
Language
Moodboard
Logo Versions
02.
By using this language and moodboard I developed several logo versions that encapsulated these ideas of Sustainability, Business, Community, and Education.
After multiple rounds of feedback the encircled leaves resonated with the The Sustainability Project team.
03.
From the logo I developed a brand book that describes the goal of the organization along with it's visual brand identity. Included you will find logo variations, colors, typography, and other design assets
04.
Using the the brand guidelines, I developed several posts for TSP's Instagram notifying viewers of events, deadlines, board members and more.
05.
Lastly I designed the updated website for the organization. I first sketched out a site map in order to organize the key pages. By using the map as a reference I added design assets to complete the website
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