Fashion Scholarship Fund  - 2021 Recipient Case

Every year the Fashion Scholarship Fund (FSF)              organizes a national case competition.

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The prompt for the "Design" category of the 2021 case competition was to develop a line of fashion products that will best appeal to Gen Z. One also had to identify a retailer/e-commerce platform with which to launch the line.

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For my submission (created with Figma and Photoshop), I designed a line of versatile shoeboxes for Nike. Below are the pages from research to design, and the beginnings of a marketing strategy for my case submission. 

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